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Distribution has been going through a revolution in the past years. While hotels used to cooperate mainly with travel agents / tour operators, the appearance of OTAs and the vast increase of people wishing to book their holidays individually online created an entirely new world of hotel room distribution.
The positive effect is, that online channels including online travel agencies and hotel websites, continue to experience dramatic growth in hotel bookings. Hotels now have plenty of direct and indirect distribution channels to choose from, along with the need to reduce commission expenses.