You are here
Social media is now becoming a core channel that can be used as marketing tool, it gives information about guest experience and can be useful to influence consumer behavior. The target is to become a “Social Hotel”, to engage with your guests, create interest and increase bookings.
But: Social Media hotels are the minority as trained staff are needed , time and most importantly: A method and strategy. Social Media offers huge potential as it is about sharing, emotions, a travel story. In return, hotels will get not only new friends and followers but guests, new ideas and feedback. Plus: Your future guests will arrive with the feeling that they are already part of your hotel business.